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Consommation22 février 2014
© ReutersWhatsApp bulle ou pas ?
Ce que les start-ups achetées à coup de milliards devront faire pour respecter les promesses de leurs valorisations records
En achetant WhatsApp à hauteur de 19 milliards de dollars, Facebook se place un peu plus en avant face à ses concurrents du mobile comme Google. Et il semble que cette acquisition historique soit ingénieuse en termes de positionnement sur le marché de l'entreprise de messagerie instantanée.
