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Consommationil y a 3 heures
© JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / Getty Images via AFPMode indépendante menacée
Fast fashion : quand Shein, Temu et AliExpress pillent les créations des jeunes marques
Ambitieuse Upcycling, The Black Manor et d’autres TPE découvrent leurs créations vendues huit à dix fois moins cher sur les géants de la fast fashion. Entre portails de plainte inefficaces et coûts démesurés pour engager un avocat, l’arsenal actuel de protection (dépôts de dessins, droit d’auteur) reste hors de portée. Les créateurs appellent à une plateforme européenne unifiée, à des seuils de dépôt adaptés et à des sanctions dissuasives pour préserver l’innovation et la viabilité du secteur.
